Social Media Advertising

I manage the content and email marketing for a company in the B2B tech space. They sell a high-ticket product that includes annual paid renewals. To make it even more complicated, the final sale is done over the phone. And once the sale is closed, the business works closely with the customer for the lifetime…

The more years I spend writing copy, the more convinced I become that the context in which the words live is at least as important (if not more important) than the words themselves. For example, I was mentoring a junior copywriter this week. He posted his email copy for review in a private group. His…

In fiction writing there’s a concept called, “plotters vs. pantsers.” In short, you either write by the seat of your pants or you live and die by your roadmap. I’m a plotter. I love a good map when it comes to getting from A to B. But I’ll confess, writing by the seat of the…

It’s no secret that readers’ attention spans have gotten shorter over the years. But you’ve probably also heard the advice that long-form content ranks higher in search engines.  So what should you do? The Goal of Content Marketing Let’s pull back and think about the ultimate goal: The purpose of your blog is to build…

Once upon a time, there were “pulp” magazines. Pulps were weekly fiction magazines printed on rough newsprint and sold for 10 cents an issue.    The paper was so rough you could see pieces of wood in the paper, and it wasn’t uncommon to get splinters from turning the pages.   And yet, these magazines…

Some people assume that building an online community is a walk in the park. You choose a platform, sign up for an account, maybe design some pretty images on Canva with your brand colors and fonts… sounds simple enough, right? But once you get past these hurdles, you’re suddenly faced with the reality of finding people…

If you’re all caught up with last week’s post, you’ve chosen a Core Topic and assessed your audience’s level of interest. This means you’re about to make a very important decision — where to host your new online community. While there are many options available, both free and paid, here are 5 questions to ask so you…

The initial steps of creating an online community boil down to a series of pretty clear steps… Identifying your Core Topic, assessing the level of interest in your chosen topic, and picking a platform are just the first steps you have to take before you actually get into structuring your online community. The structure or…

Content is king and your community definitely needs a steady flow of it. After establishing your community layout, your next step is to create a content calendar. A content calendar will help you keep your thoughts and materials organized. But more importantly, it’ll keep your community members engaged and interested. Having a content calendar will help…