Paid Media

You know what would be nice? If customers messaged you and said, “If you offered this thing, at this price, at the right time, I’d buy it.” Of course, business isn’t that easy but what if you could get pretty close with a few readily available tools? Let’s take a look. How to Position Your…

I’m new to Google Ads. Even though I’ve been a professional direct response copywriter for 8 years, I’ve always focused on the message. But recently, traffic generation has caught my eye. Why write the words if no one sees them, right? So, I promised a friend I’d document my journey to understanding Google Ads for…