Place Mastery

Are you ready to build an engaged community, but don’t know where to start?

The PLACE Method Workbook helps you:

Easily brainstorm your Core Topic, so you never have to ask, “But what are we going to talk about??”
Build the foundation that will bring your community to life, give it personality, and make people feel at home
Gather and organize ideas so you have a collection of early conversation starters (just in case new community members are shy or don’t know what to say)
Begin the transition from old-fashioned, company-to-customer blast messages to two-way conversations and true community

Who I Work With

If you have a product or service that people love to talk about, you can build a community around it.

There’s no such thing as a product that’s too “boring” or too “dry”. As long as people love the product, service, or topic, you can build a community around it.

But online communities don’t work for everyone. They work best for businesses that have:

An existing product or service that sells
A warm email list
A desire to hang out and visit with our customers (or have someone on the team who’ll visit on your behalf)
A person who can be the face and personality of the brand
A willingness to build for the long-term, not just for the quick win of getting the next sale

Why Build a Community?

Great communities are built on relationships. These genuine relationships increase the lifetime value of your customer and generate long-term business growth.

Place Method Communities are committed to these 4 Principles:

Relationships. Cultivating genuine relationships is good business strategy because the people are always more important than the product.
Value. Having common interests, shared ideas, and a family-like environment creates additional value for the customer, as well as the business.
Engagement. Communities are more than just glorified “groups.” Engaged community members are more likely to use the product/service, support each other, and help spread the word about your product.
Commitment. Building a loyal following that thrives on connection takes time and dedicated effort. You get out of your community what you put into it.

Hi, I'm Melanie

Melanie Warren is a marketing strategist and direct response copywriter who helps businesses build online communities that attract, engage, and retain high lifetime-value customers.

Her clients include Forbes Councils, Titanides and The Community Company.

Learn More About Melanie