Who I Work With
If you have a product or service that people love to talk about, you can build a community around it.
There’s no such thing as a product that’s too “boring” or too “dry”. As long as people love the product, service, or topic, you can build a community around it.
But online communities don’t work for everyone. They work best for businesses that have:
- An existing product or service that sells
- A warm email list
- A desire to hang out and visit with our customers (or have someone on the team who’ll visit on your behalf)
- A person who can be the face and personality of the brand
- A willingness to build for the long-term, not just for the quick win of getting the next sale
Why Build a Community?
Great communities are built on relationships. These genuine relationships increase the lifetime value of your customer and generate long-term business growth.
Place Method Communities are committed to these 4 Principles:
- Relationships. Cultivating genuine relationships is good business strategy because the people are always more important than the product.
- Value. Having common interests, shared ideas, and a family-like environment creates additional value for the customer, as well as the business.
- Engagement. Communities are more than just glorified “groups.” Engaged community members are more likely to use the product/service, support each other, and help spread the word about your product.
- Commitment. Building a loyal following that thrives on connection takes time and dedicated effort. You get out of your community what you put into it.

Hi, I'm Melanie
Melanie Warren is a marketing strategist and direct response copywriter who helps businesses build online communities that attract, engage, and retain high lifetime-value customers.
Her clients include Forbes Councils, Titanides and The Community Company.
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